How are Chinese brands going global? What are trends, implications for future?
Main focus is how currently unknown, badly perceived “made in China” brand will be a part of our global economy. How Chinese brands, SOEs are doing FDI and acquisitions in order to supply domestic growth and fuel nationalistic pride.
Angles are IT sector - how can these brands use e-marketing, what is different in western and eastern (chinese) branding and brand management.
How can Chinese brands realize what many western brands have done so far: connecting with the western consumer emot …, more
Tags: Advertising and Promotion, Direct Marketing, Guerrilla Marketing, Viral Marketing, Mobile Marketing, Sales, Customer Relationship Management, Lead Generation, Sales Techniques